SEO 101: Who am I?
I am from the second generation of a family owned business. When I first proposed the idea of investing in a website to my Dad, I was immediately shot down by his traditional view of “ we will never close any sales online”.
I was fortunate enough to learn the basic of SEO from a close friend. He taught me everything I needed to know and I managed to bring my company’s ranking to page 1 on Google for several keywords. Within the first year of being ranked on google, we have managed to increase our sales revenue by 25% from SEO marketing alone.
If I can do it. You can do it too!
There are tonnes of SEO materials and thousands of SEO gurus you can find on the internet. Some of them share too little and others share way too much information. In this guide, I will attempt to write down what matters and the steps that I took to rank on page one for my business page. I am going to share with you exactly what I did you for you to copy and innovate to reach page 1 on Google.
What is Search Engine Optimization (SEO)?
SEO is a unique set of marketing skills focused on optimising visibility in organic Search Engine results. In short, this is a unique set of marketing skills to help you get “ranked” on Search Engines. Since most users use Google when they search for things online, our focus is to optimise our site on Google. To achieve this, you need a combination of technical competency to develop a website that gives users the optimal browsing experience, and the creative capability to give your reader what they are looking for and coming back for more. is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.
If you are selling bunny socks. You will want to optimise the keywords “bunny socks”. When people looking for bunny socks google for “bunny socks”, you want to be at the top of that google list to capture as much browsing traffic as possible which could potentially convert as sales.
Why does my website need SEO?
Think about it. How many times do you visit Google a day and what do you go there for? The rule of the internet is this. You can find anything under the sun on the first page of Google, everything on the second page does not exist.
How true is that statement to you?
How true is that statement to most people?
Search Engines like Google are the go-to sites for the majority of the population when they want to find anything about anything on the internet. This practice is the new normal especially with the upcoming generations becoming more and more inseparable from their mobile devices.
SEO is the most powerful form of targeted marketing there is today. When somebody googles something, it is because they are actively looking for content, product or services related to their keyword.
If you are the first name that appears on that list. Chances are they will click on your link and visit your premises. This immediately drives traffic and potential buyers to your site! If your brand has been providing the best content, product or services related to the specific keywords, your brand becomes synonymous with the keyword.
Now you tell me, does your website need SEO?
Why can’t the search engines figure out my site without SEO?
There are millions and millions of websites available on the internet. Google has the job to crawl through all these sites and match that to their relevant keywords. How Google does that? They are just really really smart. They have a super secret specialised team who builds algorithms that ranks websites to their relevant keywords as fairly as they know how to.
As SEO marketer, it is our job to understand these algorithms as best as we can and create our website in a manner that allows Google recognise the usefulness of our contents for their users. There are key factors that Google priorities when ranking our sites and by addressing these priorities it gives us a higher chance to be ranked on Google.
Google is trying to find a needle in a haystack. It is our job to stand out to be found.
Can I do SEO for myself?
Yes, you can! SEO is super easy to understand. If I can manage it, anybody can.
Before you venture into SEO you need to know this. SEO marketing is an ever-changing landscape. To reach the front page of google takes hard work, but to maintain your spot at the top takes dedication.
The question is SHOULD YOU DO SEO yourself?
SEO is only a fraction of online marketing. Yet, to maintain your presence on Google in itself is a full-time job. Do you have time to invest in doing SEO on your own or is it more worthwhile to engage an online marketing agency to manage this for you while you invest your time more wisely elsewhere.
What I wished I knew before starting on SEO?
Have a mentor.
The number 1 shortcut to anything in life is to have a good mentor. He will tell you exactly what worked for him and all you have to do is follow his instructions.
When I first got started on SEO, I was overly excited to get things done quickly. This resulting in a lot of mistakes made along the way. Get all your materials ready before executing them and not scramble for them along the way.
You are venturing into something completely new in your life. Don’t doubt whether the strategies work or not because they eventually do. Don’t give up when you don’t see immediate results, SEO takes time.
SEO can be a fun and therapeutic process. Don’t concern yourself with the results. Instead, concern yourself with creating the best contain anyone can find about your product on the internet. Google will reward your efforts.